Illustrative scenario calculator

Guided selling ROI calculator for e-commerce

Explore how changes in conversion rate and average order value could affect revenue using your own store assumptions. This calculator does not predict actual performance.

Merchant-selected assumptions

500,000
2.4%
$125
0%

* Illustrative estimates based entirely on the assumptions selected above. Actual results depend on catalog quality, implementation, traffic, shopper behavior, and other factors.

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Illustrative scenario output

Total Illustrative Monthly Difference
$0
Illustrative Conversion-Related Difference
$0
Illustrative AOV-Related Difference
$0

Illustrative difference using the calculator’s 10% AOV assumption for new orders.

Illustrative Conversion Rate
2.40%

Illustrative 12-Month Scenario

Current baseline
Assumed scenario
M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12